The Marketing opportunity: Receive high brand exposure in an unparalleled marketing program with the championship team in the series at fraction of the cost of other major sporting events. Motorsports have now become America’s #1 spectator sport, and have generated an unrivaled marketing medium.
Among the benefits are:
A Winning Team – Bob Faieta in his pro-racing debut won back to back championships in 2007 and 2008. He has been on the podium in 85% of the series races. This will provide logo and brand exposure that money can’t buy and will rapidly build brand recognition.
Attractive Fan base- Motorsports fans have high disposable incomes, span a large age demographic of 25-49, and puts you in front of decision makers in your industry
Exceptional Brand loyalty- Studies show racing fans have a 75% to 93% brand loyalty retention rate. Race fans go out of their way to buy products and services offered by companies involved in motorsports.
Increased Media Exposure - Speed Channel TV package, + ancillary coverage from new media associated with Speed Channel (e.g. podcasts, Internet, and viral marketing) with a driver that is always at the front so your company is always at the front.
Promotions- Excellent platform to launch unique promotions, products, or contests
Entertainment- Hospitality, entertain potential customers, suppliers, employees. Special invitations to racing test days where sponsors can actually get ride-alongs with the drivers, and get to drive the race cars on the track.